Importance of Packaging

Packaging industry has seen a tremendous shift from ordinary packaging techniques to tailor made shapes, sizes and designs. This shift is meant to fulfil the marketing strategies of firms as well as meeting the demand of innovative designs by the customers. Packaging ensures protection of the products that are meant to be distributed in the market for the purpose of sale or storage. Some of the common packaging products include boxes, envelopes, cartons, cans, bottles, bags, wrappers and containers.

In today’s world, packaging is considered as a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased reliance on processed food items and manufactured goods. Companies have started finding ways and techniques to sell their products through better designing and packaging. Strong and attractive packaging designs and labels not only protect the products from breakage and damages but they are also helpful in grabbing attention of the end consumer. Packaging techniques like clustered packaging ensures that less time and manpower is used for packing and labelling of products.

Packaged delivery services started gaining importance in the early twentieth century, a time which was characterized with the advent of attractive, durable and modernized parcel and mailing boxes.

Increased dependence on packaging of products has seen a rise in the demand of availing more delivery services. As a result of this, delivery of products through mailing boxes has gained importance as it is seen as the most durable and safe way of packaging. Mailing boxes ensure tamper proof, attractive, cost-effective, recyclable, and convenient way of packaging a product. They are available in various sizes, shapes and designs in order to cater to the needs of the customers.

The size, shape, and strength of mailing boxes depend on the items to be packaged. For example, packing fragile items like glassware and vases requires extra protection in the form of double layering or extra thick walls. On the other hand, narrow boxes would be used for packaging a flat item like a mirror.