Building a successful website requires a fair amount of effort no matter what type of business it is. A small restaurant website is no exception. This article will talk about some of the characteristics that should be in any small restaurant website if it wants to be well-designed and impactful. Just to clarify, a small restaurant for purposes of this article is not a chain restaurant and is a restaurant with only a few patrons at any given time.
#1: Make Sure That The Website Has An Organized Navigation Bar With Options For A Menu And Contact Us Button
This piece of advice sounds obvious and most major chain restaurants’ website have these things. However, there are many small restaurant websites out there which are either outdated or poorly designed. Often times, you will have to scroll to the bottom to find a menu or contact information. Today’s websites must have a navigation bar either on the top or to the sides so that the viewer can find this important information. A small restaurant website must always have a menu that is easily accessible to the viewer. It must also have a contact button as well because the viewer will always have questions about the food and about the service. You must make sure these elements are on the website and are easily accessible and visible to the viewer and not lost in the website.
#2: Pay Attention To Your Use Of Colors
This will require a lot of trial and error. Finding the right color combinations is always important. This applies not only to the background of the site, but also the text. Keep in mind that small businesses do not have the advantage of brand recognition that larger businesses have, so color combinations can make a big difference in how people perceive the site.
For example, if your restaurant is a seafood restaurant, you would most likely use blue to represent the water. However, what other color you might use to complement the blue color must be taken under careful consideration. Red would probably not be a good choice because it might clash with the water theme associated with seafood restaurants. Some color combinations such as blue with orange or blue with pink would just seem awkward for a seafood restaurant. This all depends on what kind of restaurant you are building a site for, but the important thing to pay attention to the color combinations and the type of restaurant you are using them for.