The restaurant business is a demanding one and it certainly has its challenges. Here are some tips on how to run a successful restaurant.
· Listen to the Customer.
The customer is always right, yes they are. There is no point arguing this, rather just listen. The customer may give you valuable input when it comes to the quality of your meals. Perhaps you haven’t had a chance to sample the meals over the past month. Well, guess what? Your customers do. So listen to them. This could allow you to fix the problem right away. Perhaps your chef has changed an ingredient or is becoming overwhelmed with the demand and is putting out dishes before they are 100%. This will give you better control over what is happening in your kitchen.
Restaurants deal with small margins so there isn’t much room to make mistakes. Draw up a weekly budget of what food items need to be purchased on a weekly basis, and don’t stock up too much. It will take up space and could become old before it could be used. That would be money, literally, thrown away. Keep an eye on your cash flow and ensure that it is spent wisely.
· Advertise Your Restaurant.
Restaurant owners think that if they build it the customers will come. How? Unless you tell people that it exists no one will come. Advertise your restaurant, whether it’s on billboards, in magazines, or on social media. Tell people about it.
· Give Staff Clear Job Descriptions.
Staff members need to know exactly what their instructions are. They also need to know what is considered acceptable behaviour and what is not acceptable in the restaurant. It they know what is expected of them, this will lead to a smooth functioning restaurant.
· Run Promotions.
Customers love special promotions. They want to feel that they are getting more value for their money, so this will attract them. Offer specials such as a free drink with a meal or a two for one meal deal. Decide on promotions on a monthly or seasonal basis to keep customers intrigued.
· Keep the Menu Interesting.
If you have the same menu for years, customers tend to get bored and venture to other restaurants where they can try something new. Rather have those customers try something new at your restaurant. Perhaps every 6 months to a year, change the menu slightly to introduce new meals. And mix it up a bit.
· Invest in Quality Catering Equipment.
Investing in catering equipment that is reliable and that won’t break down every 5 minutes is a necessity. Find catering equipment that will last for years so that you won’t have to spend precious cash flow on replacing or repairing catering equipment every year.