The idea of giving gift cards for money has turned out to be a great success. It creates a win-win situation for both restaurants and their customers. Where customers can avail discounts on their next visits, restaurants get more customers and thus more profits.
Some Common Trends
Different businesses offer different types of gift certificates. Some offer paper certificates, while others offer magnetic discount coupons. Magnetic gifts are more popular because they work as a credit card and offer great convenience. The customers just have to swap the same to make the payment. The process of issuing, tracking, and redeeming paper certificates is very complicated and highly time-consuming. On the other hand, magnetic gift cards make the process smoother and much easier. However, a transaction fee is charged in this system whenever a specific amount is redeemed or added to the card balance. There is also a new trend that facilitates housing card balances at the store level. The best thing about this process is that it does not charge any transaction fee and takes little time. These gifts are also not disposable and can be reused. Customers can get any amount added to the balance. Customers love to keep this card in their wallet just like other cards, such as credit cards and ATM cards. Attractive restaurant designs on these certificates, such as a delicious logo, will constantly remind the customers of your restaurant every time they use their wallet.
Benefits For The Restaurants
Gift cards carry a wide array of benefits not only for customers, but also for restaurants. Some of the main reasons why you must consider selling discount gift card are the increased number of repeat customers, additional sales, and huge profits. To ensure profitable operation of your food business, you should consider using reusable magnetic gifts. It is not very difficult to create your debit card system using these certificates. You make money from abandoned certificates also. Customers tend to abandon their cards when the balance goes below a certain amount of money. These abandoned dollars can result in thousands of dollars of profit per year, especially for large businesses.
Attracting People To New Restaurants
Gift cards can also be very helpful in attracting customers to a new restaurant. Distributing discount certificates is a great marketing idea to encourage people to visit your restaurant. Distributing certificates with small balances will certainly attract customers.
Taking Full Advantage Of This Powerful Marketing Idea
To take full advantage of this powerful marketing idea, you should consider using magnetic gifts instead of the paper certificates. Make sure that you use an attractive logo on it. You may also consider packaging them for a more impressive gift presentation. Some restaurants have implemented innovative ideas by reaching an agreement with non-competitive companies to display and distribute gifts of the month at each other’s business. The best thing about the magnetic gifts is that they are safe, as they get value only after they have been sold. Furthermore, since they are reusable, customers always keep the same in their wallet.